Christmas turns pink for Isola Bella: Thursday, December 5th at the St. Regis Rome marks the annual solidarity event with the Pink Tie Ball 2019 – Charity Gala, an evening of charity dedicated to supporting breast cancer prevention projects promoted by the Komen Italia association.
The Sicilian brand supports the cause by contributing to the Silent Auction and the Pink Tree, the tree of charitable gifts: among the gifts is the exclusive Balconi di Sicilia pendant in the pink variant, matching the theme of the evening.
Every year in Italy, over 53,000 new cases are recorded. Thanks to the funds raised in previous editions, Komen has been able to carry out 36 projects with an investment of 800,000 Euros. A small but significant gesture for a noble initiative dedicated to women.
